• Moz, Monday, September 15, 2014 3:45 PM

Paddy Moogan talks about content creation and how to verify having a good idea. He takes us through a checklist of ways to improve content creation. The strategy is pretty simple when marketers remember to keep it simple, unexpected, concrete, credible, and emotional when creating the content. One method least discussed in the industry involves finding positive or negative sentiment about target audiences, and using that to connect with consumers. In other words, finding the pain points can help marketers discover solutions to problems, and finding the reasons that create a positive feeling can help give more back.

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