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Programmatic Video '2 To 3 Years Behind' Display
- Beet.TV, Friday, September 19, 2014 11:41 AM
Videoplaza director David Muehle told Beet.TV in an interview that he believes programmatic video is “two to three years behind” display.
“Muehle says the dream of dynamically inserting ads in to linear TV, in the same way as already happens in online video, is becoming a reality: ‘We have clients actually doing this now … online video becomes the new TV,’” writes Beet.TV.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.