Around the Net
WPP's Sorrell Says In-House Programmatic Buying A 'Temporary Phenomenon'
- Wall Street Journal, Friday, September 19, 2014 4:43 PM
According to the Wall Street Journal, WPP’s CEO Martin Sorrell believes marketers taking programmatic tech in-house and running their own ad-buying teams is a trend that won’t last.
“‘It’s a temporary phenomenon,’ Mr. Sorrell told CMO Today,” writes the WSJ. “‘Our view is after a year or two it will change. I question whether [clients] will be able to apply technology successfully.’”
