Around the Net
Personal Assistant App Aims to Help Commerce
- Internet Retailer, Wednesday, October 1, 2014 12:26 PM
Most retailers are facing the same problem when it comes to shoppers on smartphones—they can lead a horse to water, but they can’t make it drink. While mobile commerce traffic from smartphones and tablets generally exceeds half of total retail web traffic, conversion rates are lagging behind. That’s especially true on smartphones, whose small screens are less than ideal for viewing products and entering card numbers and shipping information.
