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Starwood App Offers Specific Room Info
- Mobile Marketer, Thursday, October 2, 2014 1:13 PM
A Starwood Hotels and Resorts Worldwide Inc. executive at the Mobile Marketing Association's SM2 Innovation Summit discussed how the brand is personalizing guests' stays via a new application that offers specific details about all hotel rooms in its 1,200 worldwide properties. During the “Starwood Resorts Leverages Mobile to Enhance Guests’ Stays” session at the Mobile Marketing Association’s SM2 conference, the executive discussed the efficiency with which the brand’s new mobile application gathers data and provides extensive details to customers.
