We heard it was coming. Now it's here. Microsoft began to rebrand Bing apps to MSN. Will Bing, the search engine, and Bing Ads, become the business brands that support the underlying search and ad
features on MSN. Metro Bing apps for News, Weather, Travel, Finance, Sports, Health & Fitness, Food & Drink are now MSN apps. As the industry debated Microsoft's divestiture of Bing, were we
really hearing about the Bing search and advertising technology melding behind the MSN brand?
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