• Internet Retailer, Thursday, October 9, 2014 11:15 AM

Overstock.com Inc. is testing a combination of TV commerce and mobile commerceto get couch potatoes with smart TVs and armed with mobile devices, or just the TVs, to buy what they see on Overstock.com’s latest TV ad campaign, dubbed “Overstocktober.” Overstock.com, No. 30 in the recently published 2015 Internet Retailer Mobile 500, is using TV commerce technology and services provider Delivery Agent Inc. for the campaign. Delivery Agent first added Overstock.com to Delivery Agent’s ShopTV smart TV app, which features a variety of retailers and brands including Wal-Mart Stores Inc., Fanatics Inc., Wayfair.com, Ticketmaster, Pepsi, Cuisinart and Schwinn. ShopTV appears on close to 20 million smart TVs and related devices, and expects that number to double next year. So any consumer with a smart TV with the ShopTV app now can shop Overstock.com through the app.

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