• The Drum, Thursday, October 9, 2014 2:13 PM

“The idea of automated programmatic advertising sends ‘alarm bells’ ringing for some brands, according to Telefonica senior digital communications executive Andy Donaldson,” writes The Drum.

Donaldson was speaking at the Association of Online Publishers’ (AOP) autumn conference. Visa Europe’s head of social media, Paul Fabretti, also “expressed concern … about the risks associated with programmatic.”

Fabretti believes “the brand [is] in safer hands under content partnerships in which media owners [understand] the importance of protecting brands,” writes The Drum.

Fabretti is quoted as saying: “With programmatic, the risk is that it goes somewhere we don’t want it to.”

Read the whole story at The Drum »