Around the Net
Q&A With Microsoft's Colborn On Programmatic
- AdExchanger, Thursday, October 9, 2014 2:31 PM
AdExchanger has posted a Q&A with James Colborn, direct and programmatic sales manager at Microsoft, about the company’s programmatic plans.
“Right now, our focus is on selling impressions through our exchange, allowing others in the marketplace to add whatever additional elements to the stack that they want to add to present advertisers with solutions they need,” Colborn told AdExchanger.
He added: “One of the areas we’re developing is programmatic direct. It’s very much about automating media buying. We’re looking at how to facilitate the purchase of Microsoft’s direct-sold solutions, but programmatically instead of old-fashioned I/Os.”
