Around the Net
Commentary
Emotions Hindering Big Data Usage
- Forbes, Friday, October 10, 2014 1:24 PM
“[M]any of the obstacles derailing big data efforts aren’t rational,” reads a McKinsey & Company article republished in Forbes. “They’re emotional.”
“For all the technical and procedural complexity around big data, the biggest hurdle is often human behavior,” the post theorizes.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.