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Programmatic Kills Creativity
- Business Insider, Monday, October 13, 2014 3:32 PM
Business Insider has posted an article arguing that programmatic advertising is “killing creativity in advertising,” at least in the traditional sense. The post says that “the rise of programmatic and the obsession with real-time bidding and targeting has made it nearly impossible to deliver a powerful piece of creative that relays rands out online.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.