Around the Net
Why We Don't Ignore Paid-Search Best Practices
- ClickZ, Tuesday, October 14, 2014 3:45 PM
Ignoring paid-search best practices can seriously harm the brand. The common best practices like creating close ties between ad copy and landing pages, reviewing search queries and automatic placements, and avoiding over retargeting, which most strive to follow, are typically thought of as ways to maximize ad performance. Michelle Morehouse believes not following them can really hurt the brand through inconsistent messaging, subconscious correlation, and retargeting burnout. She explains.
