Around the Net
Alibaba Needs Branding Help
- Connectivity, Friday, October 17, 2014 3:54 PM
Some 63% of online buyers, mostly the younger generations and women, are not familiar with the Alibaba brand or Web site. About 37% of U.S. online buyers have heard of Alibaba, with 30% of this group reporting they already have browsed or purchased from Alibaba.com, per a study from Bizrate Insights.
