• by Adam Bernard , June 7, 2002

eUniverse is ranked as the No. 1 entertainment site on the net, and one of the top 10 largest properties each week on Nielsen//Netratings. With web content, email newsletters, online greeting cards, and games, the site has one purpose in mind: entertaining the user.

Though most websites reach only one or two main age demographics, eUniverse has one of the broadest audiences on the net, ranging from Adults 50+ all the way down to teens, meaning the site is easy enough to use for a novice, but still interesting enough to keep a pro entertained.

As a business, the eUniverse site is supported by advertising partners. If one finds the advertising on the site to be inappropriate or annoying, eUniverse lets the user do something about it. The site solicits the users’ opinions about ads, incorporating the input to provide a more enjoyable site overall.

Flowgo, eUniverse's e-card site, has an ingenious way of sending e-cards. Once the user is done filling out the card, instead of clicking an ordinary “send” button, they have the option of clicking one of three, each one with a different ad associated with it. The user then goes to the ad's site while the card is being sent.

The ads on the eUniverse main page are all on the right-hand side, and are small rectangles, not huge banners. There are pop-unders, but they aren’t plentiful.

Although one can spend days on Flowgo alone, eUniverse has other areas such as TV, pictures, and newsletters, each one an entertaining diversion from the real world. Overall, the site is easy to navigate and fun to use, having a little something for everyone.