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Airbnb Putting Out Branded Publication

  • The Awl, Monday, November 17, 2014 11:36 AM
Taking what one might call a quaint (antiquated?) approach to marketing, Airbnb has started publishing Pineapple -- a branded lifestyle magazine for its broad network of hosts and guests. “It joins a long tradition of travel magazines subsidized by major industry powers,” The Awl writes. “Airline magazines were lifestyle publications with a loose connection to cities and countries served by the airline that published them.”
 

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