Around the Net
Krispy Kreme Adds Rewards, Payments to App
- Mobile Commerce Daily, Monday, December 15, 2014 12:05 PM
Krispy Kreme is ramping up its mobile strategy to reward customers and compete with other major quick-service restaurants’ loyalty platforms with the release of its My Krispy Kreme Treats mobile application. Customers in the Nashville, Richmond, Grand Rapids and greater Detroit areas can take advantage of the loyalty app, which offers rewards point for each purchase made that can be redeemed for free products at bricks-and-mortar Krispy Kreme stores.
