Around the Net
Yahoo Shutting Down Right Media Exchange
- AdExchanger, Friday, January 9, 2015 1:13 PM
Citing “several sources,” AdExchanger has reported that Yahoo is shutting down Right Media Exchange “for all non-Yahoo owned and operated networks and publishers.”
“Depending on your point of view,” writes AdExchanger, “the collapse is either the latest in a string of failed ad tech acquisitions at the company, or a step toward fulfilling CEO Marissa Mayer’s dream of turning Yahoo into a destination for premium advertising.”
