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The importance of Reviewing Data, And Reviewing It Again

  • USA Today, Wednesday, January 14, 2015 1:59 PM
The alarm that sounded on the International Space Station Wednesday morning should remind marketers of the importance to closely review automation and data before making targeting decisions. The alarm sounding on the Space Station forced the six astronauts on board to seal themselves in a segment of the orbiting outpost belonging to the Russians. Officials point to a possible failure of a computer card.

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