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TubeMogul Eyes Display In 2015

TubeMogul, a programmatic video ad platform, "plans to offer ... the ability to purchase display inventory this year," writes AdExchanger.
"In an outline of 2015 company initiatives shared with AdExchanger, included was TubeMogul's plan launch a programmatic display offering for brands," AdExchanger notes. "CEO Brett Wilson emphasized this doesn’t mean the company will shift away from supporting brand advertising to direct-response."

Read the whole story at AdExchanger »

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