Around the Net
Heineken Spending 10% Of Budget Via Programmatic
- Wall Street Journal, Tuesday, February 3, 2015 5:14 PM
According to the Wall Street Journal, Heineken USA will spend a quarter of its ad budget on digital media in 2015, with 10% being dedicated to programmatic channels.
“To that end, Heineken has teamed up with with the Web video ad technology firm TubeMogul to help facilitate this programmatic push,” wrote the WSJ. “A big chunk of Heineken’s digital spending shift is concentrated in Web video, explained Ron Amram, senior media director at Heineken USA.”
Per Amram’s comments to the WSJ, just 5% of Heineken’s media budget went to digital channels three years ago.
