Microsoft just acquired calendar app maker Sunrise for a reported $100 million. By TechCrunch reckoning, the move is part of a full-scale reinvention, which “evidently involves acquiring
startups that have created products that compete with its own.” Sunrise specializes in calendar products for mobile and desktop users, which connect with and consolidate calendars from various
providers. As such, “The purchase furthers Microsoft’s push into supporting the platforms of rival technology firms.”
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