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Twitter Hiding MAU Numbers From Employees

  • Re/code, Friday, February 6, 2015 11:14 AM
The source of much criticism, Twitter is increasingly sensitive about its user growth, or lack thereof. “There’s no metric more important to the social network,” Re/Code writes. As such, the social giant has apparently decided to hide user growth from its own employees. “The company used to grant all employees access to its [monthly active user] figure through an internal intranet, but that access was revoked a few weeks ago,” Re/Code reports, citing sources. “Now, the MAU metric is only available on a need-to-know basis.”
 

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