Twitter’s trying desperately to attract average users, many of whom regard the social network as puzzling and purposeless. “For users that use Twitter and are able to set up an account and
follow the right people, we hear over and over that it provides really disproportionate value for them,” Alex Roetter, the company’s VP of engineering, tells TechCrunch. “What [VP of
product Kevin Weil] and I are focused on is really building products for our users so that it’s easier for everyone to get into that state.”
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