Popeyes Louisiana Kitchen and Coca-Cola are teaming up in a mobile contest that will let the winner design a $25,000 sports fan’s dream experience, whether it is courtside seats, season’s
tickets or a championship trip anywhere in the world. In the Sprite Popeyes Ultimate Sports Fan Experience, customers who buy a 32 ounce or 44 ounce Coca-Cola beverage at a
participating Popeyes find a code on the cup then visit ultimatesportsx.com for a chance to win. The program is an example of how the natural relationship between the immediacy of mobile and the
dynamic nature of live sporting events can be leveraged to drive a connection with highly engaged sports fans.
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