• Mobile Marketer, Monday, March 2, 2015 12:05 PM

Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the brand’s rewards program to submit requests directly to employees for immediate fulfillment. The world of events is increasingly going mobile, with many conferences turning to mobile apps instead of offering attendees print agendas and schedules. Starwood Hotels is establishing a stronger presence in the lucrative industry by rolling out this app, which can help planners request coffee service, extension cords and lighting preferences with the tap of a finger.

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