• Mobile Marketer, Friday, March 6, 2015 11:48 AM

Ticketmaster’s focus shift to ticket management on mobile has paid off, as the brand saw more visitors to its mobile site than desktop in 2014’s fourth quarter, suggesting that mobile tickets have considerable traction behind them. As part of parent company Live Nation’s earnings statement, Ticketmaster revealed its renewed spotlight on event discovery and purchase. With many consumers turning to mobile devices for both browsing and purchasing services and products, Ticketmaster is hoping to tap into the massive growth opportunities on mobile for traffic and conversion.

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