At the recent IAB Annual Leadership conference, Beet.TV spoke with Andrew Casale, president and CEO of Index Exchange, who said that the company’s run rate has hit $200 million “due to its sole focus now on programmatic buying.”
“Index Exchange, formerly Casale Media, shifted its business from 100% focused on direct buying to 100% focused on programmatic, and that pivot has transformed the company, [Casale] says,” writes Beet.TV.