- Bloomberg, Wednesday, March 11, 2015 11:24 AM
Swatch co-founder Elmar Mock has seen the future, and it’s light on Swiss watches. In their place, everyone’s going to be wearing Apple Watches, Mock tells Bloomberg Businessweek.
“Apple will succeed quickly,” he said. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.” Within a few years, Mock guesses that Apple
could be selling upwards of 30 million watches a year.
Read the whole story at Bloomberg »
