Around the Net
Could L'Oreal Also Bring Programmatic In-House?
- Advertising Age, Tuesday, March 31, 2015 10:34 AM
Lubomira Rochet, chief digital officer at L’Oreal, spoke with Advertising Age about her position and upcoming plans. She said that “among her many projects, one is working to determine how L’Oreal will handle programmatic buying.”
Rochet said the beauty company will “go through a lot of test and learn in the coming months,” and Advertising Age notes that “includes looking at whether to bring programmatic buying in-house, as rival Procter & Gamble & Co. has done in the U.S.”
