As e-commerce posterboy Flipkart kicked off its Big App Shopping Days sale last week, there was a surprise in store. Visitors to its website were treated to a flash ad that said it had shut down
and directed them to its mobile app. While the ad did say “just kidding”, perhaps it’s an indication of things to come. For some time now, it has been rumoured that e-commerce biggie
Flipkart along with its subsidiary Myntra are planning to shut down their respective mobile sites and exist only as app based platforms. In fact, if all goes well for Myntra, by the end of this year
one will no longer be able to access its website on desktops or laptops. The fashion e-tailer may hive off its website once it starts to generate 98% of its traffic from mobile. So what does this
indicate? Simple, gone are the days of laptops and desktops as mobile emerges as the new access point for the Indian online shopper.Read the whole story at Financial Express »
