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Car Dealer Adds Augmented Reality to Drive Sales

Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles. Consumers will be able to see the car in a specific color, with certain rims and more options that complete the new showroom walkaround. Integrating digital into a showroom allows frontline sales people from Ferrari to provide more detailed information and connect with consumers through more mediums.

Read the whole story at Luxury Daily »

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