Around the Net
Measuring The Impact Programmatic Has On Adland Earnings
- Wall Street Journal, Monday, April 27, 2015 5:03 PM
How did programmatic ad technologies impact the first quarter results from some of the largest holding companies in advertising, including WPP and Omnicom? It’s hard to measure “just how much programmatic is impacting ad holding companies’ results,” writes the Wall Street Journal, “partly because there are differences among the companies in how they they report on that area of the business.
“One area of confusion is how the ad giants account for revenue and profit earned from buying media and re-selling it to clients at a mark-up,” the post continues.
