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How Facebook's "Instant Articles" Partners Are Getting It Wrong

  • The Awl, Thursday, May 14, 2015 8:13 AM
With big implications for media companies, Facebook’s new “Instant Articles” service is generating a lot of chatter among industry analysts. Among 19 other “early impressions,” The Awl thinks publishing partners are trying a little too hard. “Everything is overworked,” it writes. “This always happens when publishers try new formats: It happened on Snapchat Discover, too, where publishers are gradually learning not to OVER-package their videos, because social media abhors conspicuous professionalism.”
 

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