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The Product Pages Producing Ecommerce
- WordStream, Tuesday, June 2, 2015 11:59 AM
Product pages can make or break an ecommerce transaction, according to Margot da Cunha. She makes some suggestions such as put the consumer at ease, so they can feel good about making a purchase. Product page needs to address any potential concerns or hesitations the buyer might have, such as how will the pants fit or can I return the item free of charge. Also, craft creative copy with a strong sense of urgency, but keep it honest and truthful. She explains.
