Around the Net
Automaker Adds Wearables to Smartphone Integration
- Mobile Marketer, Thursday, June 25, 2015 12:30 PM
Ford Motor is moving deeper into wearables by extending its smartphone integration technology to allow wearers of Android Wear smartwatches to check the battery charge for an electric
vehicle from their wrists. The extension of the MyFord mobile application was among several Ford technology announcements that included the appointment of Ford veteran Randy Visintainer to
direct autonomous vehicle development and creation of a global program work team. The moves, along with Ford’s expansion of its dashboard system into wrist-based wearable computers, fit with the
automaker’s effort to market its vehicles as technology hubs to reach mobile-savvy millennial buyers.
