Spotify just acquired analytics firm Seed Scientific, TechCrunch reports. “Spotify wants to own big data about bands,” it writes. To do that, it’s supporting “a new advanced
analytics unit tasked with understanding and improving how artists, listeners, and brands interact with its streaming music service.” Apple’s Beats Music unit is an existing client of Seed
Scientific, but Spotify is apparently shutting down that relationship.
Read the whole story at TechCrunch »
