• Mobile Commerce Daily, Monday, June 29, 2015 12:30 PM

Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences. With the retailer’s app experiencing triple-digit growth, higher return visits and higher bag size, giving users first look at the new Reserve, Try & Buy service helps keep them excited about coming back. The omnichannel service is currently available at American Eagle Outfitters and Aerie stores in 13 cities and is expected to be in all stores by the end of the year.

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