• Mobile Commerce Daily, Thursday, July 2, 2015 12:30 PM

Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping. The apparel brand redesigned its blog for mobile while introducing its new  ‘Shop the Look’ feature to drive sales through a seamless editorial experience. Readers of the Joe Fresh blog are now able to shop the outfits seen in any post though its Shop the Look links, which takes users directly to the Joe Fresh mobile and desktop retail site.

Read the whole story at Mobile Commerce Daily »