Around the Net
Carat's Jarvie: Embrace Programmatic Or Be Left Behind
- Beet.TV, Thursday, July 2, 2015 10:37 AM
Speaking with Beet.TV, Carat Global’s Executive Director, Euan Jarvie, said that unless marketers embrace programmatic, they’ll be left behind.
“Programmatic is about understanding data and automaton at its highest level,” Jarvie said. “The world is becoming more digitized and there will be a high degree of programmatic.”
