Around the Net
Marketers Warm to In-App Messaging
- Mobile Marketer, Tuesday, July 28, 2015 12:30 PM
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy
for boosting and maintaining engagement as a result. Only one third of marketers with mobile applications leverage in-app messaging, but this is starting to change as marketers focus more on retaining
and monetizing their app users.
