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Consumers Prefer Mobile Apps Over Bank Tellers

The most recent indication that mobile banking is becoming increasingly popular and that the traditional form of banking by lining up and speaking to a human teller is on its way out, has now been released in the form of some interesting data from Halifax Bank of Scotland. In fact, that preference is strong enough that customers would still rather use mobile banking or an automated machine, even when they’re in a bank branch. The vast majority of interactions that customers have with their banks are over devices such as smartphones, tablets, laptops, and automated teller machines.

Read the whole story at Mobile Commerce Press »

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