Around the Net
Wendy's Tests Mobile Ordering App
- Mobile Commerce Daily, Wednesday, August 5, 2015 12:30 PM
The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive. Consumers in Phoenix, Arizona, will be able to download the app to place an order for pick-up at a bricks-and-mortar location, which will be processed via Bluetooth.
