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Google Pushes Brands To Stop Using Some In-App Interstitials

Google asked Web site owners Tuesday to stop serving annoying, often full-page app install ads when users click from a mobile search result to a Web site. These app install interstitials can hide a significant amount of content and prompt the user to install an app. After Nov. 1, mobile Web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will not be considered mobile-friendly, per Google.

Read the whole story at Google Webmaster Central Blog »

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