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Snapdeal Acquires Ad Tech Firm 'Reduce Data'

  • VCCircle, Wednesday, September 2, 2015 3:23 PM

Snapdeal on Wednesday announced its acquisition of Reduce Data, a Silicon Valley-based startup that operates a programmatic display ad platform, VCCircle has reported. Terms of the deal were not disclosed.

The engineering team at Reduce Data, including its Silicon Valley-based founder Asif Ali, will join Snapdeal as part of the arrangement, the company said,” wrote VCCircle.

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