Around the Net
The Many Faces Of Programmatic Ad Fraud
- Marketing Land, Monday, September 28, 2015 11:03 AM
The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows advertisers and publishers of any size to participate in the programmatic ecosystem also lets bad actors participate and pollute the quality of the sector. Fraud is the first thing that a marketer must address when looking at the overall quality of their ad campaigns. It is the fundamental first step before trying to optimize for viewability or brand safety.
