As cross-device usage increases, the Internet of Things accelerates and traditional media spend moves toward digital, digital media's language problem is bound to worsen, contends
AdExchanger in a post by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. "
To avoid further entangling ourselves," Bander says, "defining a
proper framework behind brands’ goals and objectives and ensuring alignment among an expanding infrastructure of people need to come first."Read the whole story at AdExchanger »
