If nothing else, CES International in Las Vegas this week boasts some impressive stats.
In a pre-CES briefing, Shawn DuBravac, chief economist and senior director of research at the Consumer Technology Association, laid out a few stats from this year:
The event covers 2.4 million square feet
Space taken is the equivalent of 50 football fields
There will be 150,000 attendees
Of attendees, 45,000 come from outside the U.S.
Attendees come from 150 countries
There will be 20,000 new products introduced
The Eureka Park exhibit host more than 500 startups from 29 countries
One of the most interested stats for marketers is that 25,000 executives from the advertising industry are scheduled to attend this year’s CES.