This is a staggering stat: Google disabled 49% more ads in 2015 vs. 2014, due to doubts about dubious online marketing tactics, according to the
Wall Street Journal's Digits. Google's
Alphabet unit reported that it had removed more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014, 350 million in 2013 and 220 million in 2012. “The absolute
number of bad ads is going up as is the total number of ads we show,” said Tom Siegel, vice president of Google’s Trust & Security group, told Digits. Google is known to block ads or
ditch advertisers for many reasons, including promoting malicious software or counterfeit goods. Google also removes ads that interfere with users viewing online content and others that prompt users
to click accidentally.
Read the whole story at Wall Street Journal »
