At AdExchanger's Industry Preview on Thursday, Amazon VP of global ad sales Seth Dallaire said during a panel discussion that the company's priority for data and marketing on the platform this year is
"trying to help agencies and advertisers understand the types of reporting and interpret the events on our platform.” Dallaire took pains to explain that "data that can inform marketers,
including how users interact with brand pages, product reviews or their online shopping cart, is first and foremost a part of the Amazon user experience." Facebook and Google, as walled gardens,
are facing similar challenges. Many in the industry believe the walled-garden model will fall this year.
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