In the run-up to the Iowa caucuses on Feb. 1, Democratic presidential contender Bernie Sanders has launched a 9-day Snapchat campaign to lure the youth vote, T
he Wall Street Journal reports.
The Sanders campaign launched the real-time marketing device on Jan. 24 with the first of nine Snapchat geofilter as. The ads are visual images people can add to their Snapchat videos only when they
are present in specific locations, according to the
Journal. On Jan. 25, the geofilter ads read “Feel The Bern: One Week Until Caucus Night!”, while Wednesday’s ad reads
“Feel The Bern in 5 Days!” Nice use of Snapchat, Bernie.
Read the whole story at The Wall Street Journal »
